Catalog
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Agencies
Dog Bites Man: A&F Finds Racy Catalog Still Sells
So Abercrombie & Fitch relaunches its highly suggestive catalog/magazine
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Agencies
Urban Outfitters’ CEO Backs Off Catalog Expansion, Embraces Social Media
While direct-to-consumer sales among Urban Outfitters’ three brands jumped during its most recent quarter, a previously announced increase in catalog circulation may not have been the cause of the jump.
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Agencies
Inventory Control Is Mixed Blessing For Cabela’s Direct Business
One of the classic question analysts ask businesses is whether they are primarily focused on building revenue or increasing margin. Too often, the answer is
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Agencies
E-mails Plus Catalogs Equals Boost for Miles Kimball
Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%
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Agencies
Catalog Circulation Bumps Mitigate Blyth’s Sales Drop
Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters.
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Agencies
Bigger Carts Mean Better Shoppers
Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases
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Agencies
J. Crew Retail, Direct First Quarter Sales Strong
In a lovely bit of balance, both retail and direct first quarter sales for J. Crew Group Inc. rose 20% over first-quarter 2009
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Agencies
Delia’s Direct Biz Sees Margin Boost Despite Sales Drop
Forgive the management at Delia’s for not breaking out the champagne at the end of its most recent quarter. The company’s total sales amounted to $50 million, down from $52.1 million in first-quarter 2009. And its net loss widened from $3.6 million a year ago to $5.8 million.
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Agencies
Casual Male Has Solid Quarter, Will Blur Product Lines
Add Casual Male Retail Group to the list of apparel marketers that managed inventory levels, reduced promotional and discount activity and boosted their margins.