Topic
Catalog
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Agencies
JCPenney to Mail Newly Formatted Christmas Catalogs
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”
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Agencies
Catalog Analysis: The Importance of Tracking Source Codes
As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about
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Agencies
Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me.
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Agencies
PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers