Catalog

• Agencies

  What the Big B-to-B Guys Can Learn From Small Business

  What can large B-to-B businesses learn from the techniques that small business owners know so well?

• Agencies

  NaturallyCurly Tries to Tame the Stylist Market

  Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

• Agencies

  Virtual Events Bring Life to Compuware Marketing Strategy

  While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

• Agencies

  The Key to B-to-B Content: Engagement, Not Automation

  It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

• Agencies

  Redesigned Website Boosts Sales for Maritime Transport Firm

  A revamped website better highlighting maritime transport firm Crowley Corp.

• Agencies

  Live Events: Are B-to-B Marketers on the Road Again?

  After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

• Agencies

  Baudville Rebrands to Shift With the Times

  A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products

• Agencies

  Prospecting With Puppets Pulls for Scientific Firm

  Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.

• Agencies

  Using Social and Product Data for More-Targeted Lead Scoring

  Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects

• Agencies

  Breaking Into the Lucrative Government Market

  Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.