agencies
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Agencies
Agencies Need to Realize the Client Isn’t Always Right
It can be easy for agencies fall back on the saying “the client is always right.” You want the client to be happy, so you do things their way. The problem is that it isn’t true.
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Agencies
Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
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Agencies
Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!
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Agencies
Advice for Creating a Beautiful Agency-Client Relationship
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]
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Agencies
Agency Special Report: The Only Constant is Change
Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.
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Agencies
Marketing Agencies Want Talent Focused on the Big Picture
Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent.
