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Direct Marketing | Print

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SoWhatcha Got?

Posted on October 1, 2007 by Chief Marketer Staff

In direct marketing, an offer is an incentive that motivates consumers to do something they hadn’t planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can’t be refused.

Offers are the major factor that separates creative executions that are brand or image advertising

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