Short Cuts

Shares of Juno Online Services Inc.’s initial public offering closed yesterday at 11 5/8, down by 1 3/8 from its opening price of $13. The firm intends to use the net proceeds from the 6.5 million share offering for subscriber acquisition, advertising, continued investment in the development of its Internet services.

The management of Westport, CT, Internet market research company Greenfield Online Inc. has purchased the firm from founder Andrew Greenfield for an undisclosed sum.

The Direct Marketing Association has hired Stephen Altobelli for the newly created position of director of public affairs. Based in New York, Altobelli will be responsible for designing and implementing communications strategies to support the association’s government affairs and consumer Initiatives.