Short Cuts

Alloy Inc., New York, has tapped Robert Bernard to be CEO of its retail and direct consumer division. Before joining the Generation Y-focused marketing firm, Bernard was president and CEO of Limited Stores, and president and COO of J. Crew.

Von Hoffman Corp. has completed its previously announced acquisition of Pennsauken, NJ-based The Lehigh Press Inc. Lehigh specializes in digital pre-media services, direct marketing printing of personalized products and list services. Terms of the acquisition were not announced.

Find/SVP has appointed Richard Longenecker to be its executive vice president of business development. In this position, he will be responsible for the company’s sales and corporate business development efforts. Longenecker had most recently been a vice president with Metrus Group, a management consulting firm.