Shopping channel and Web retailer HSN broke its one-day sales record on Saturday, posting over $30 million in one day. The previous record, $16.9 million, was hit in December 2002. Products sold during the day included an exclusive desktop system from Gateway, Wolfgang Puck Bistro Collection cookware and Adrien Arpel beauty items.
Integrated marketing firm Creative Marketing Alliance Inc., Princeton Junction, NJ, has added three new clients: the New Jersey Academy of General Dentistry (NJAGD), Electrical Distributors Network (EDN) and Phoenix Container Inc.
Seattle-based interactive agency Avenue A has introduced ChannelScope, a capability enabling multi-channel marketers to quantify the offline sales impact of online ad campaigns. Avenue A is a unit of aQuantive Inc.
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