ShopGala Q&A: Expect More Product-Related Daily Deals, Margins Are the Name of the Game
ShopGala is a major online destination where businesses can share coupons and deals with consumers. Its website has a “Deal of the Day” section where it hosts daily deals from retailers, giving the company a third-party perspective on the daily-deals industry.
It’s with that viewpoint that Don Batsford Jr., co-founder of ShopGala, shares his thoughts on the daily-deals industry. He also gives some background on his company and helpful advice for merchants interested in running online offers.
Please introduce yourself.
Don Batsford Jr. — I landed my first online marketing job in 1999 and haven’t looked back since. I am a co-founder of ShopGala.com, the online coupon and deal site. My interests include vinyl records, Euro-style board games, old movies, writing, snowboarding and mountain biking. I am always hungry for new music and welcome all band recommendations.
How would you describe ShopGala in one sentence?
ShopGala is the place to start all your online shopping to take advantage of coupons, sales and free shipping offers.
Can you tell us how the company got started, how its name was chosen and how the business has evolved into what it is today?
ShopGala.com
