Saputo’s is running a gift with purchase promotion tied to the back-to-school period with Crayola for its Frigo Cheese Heads product.
To help promote Crayola’s 50th birthday, shoppers who send in three Frigo Cheese Heads proofs-of-purchase and $2 shipping and handling will receive a limited edition 50th Birthday box of 64 Crayola crayons and $5 worth of coupons.
The incentive will appear on 9 million specially-marked packages of Frigo Cheese Heads with on-pack stickers. A full-page FSI dropping to 28 million households on Aug. 10 will also support the promotion.
The promotion runs through October.
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