Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail fulfillment. “Refinements to consumer sampling have driven its effectiveness to the level that it merits division status,” says Cox Consumer Sampling vp-general manager John Hamerlinck in a statement. That puts it on par with Cox’s Val-Pak (including valpak.com), Carol Wright, and See Them Grow co-op mailing divisions. Separately, Carol Wright expands its reach to 1,000 zones of 20,000 high-income households each, targeting homes in ACNielsen’s top 50 markets. More information: 727-393-1270 or coxdirect.com.
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