The Sacramento Press has formed SLOAN, a new vertical online media ad network.
Developed in conjunction with Adify, a vertical ad network platform, SLOAN is currently creating agreements with several local publishers, including The Sacramento Press, The Rancho Cordova Post, Gold River Online, Elk Grove Online, SacMix, The Sac Rag, Sacramento365.com, Myfolsom.com and The Tomato Pages Network.
Each online publisher will have total control over its ad campaigns. Accepting or opting out of ads is completely at the discretion of each individual publisher and Web sites will remain autonomous.