Q&As

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

How the CPG brand views fragmentation as both a challenge and an opportunity.

Takeaways from the company’s national mobile tour.

Spooky metaverse experiences from several brands that went the digital route this Halloween.

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.