Q&As

Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program.

SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged.

Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide.

Broadway’s biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment.

The video game market is soaring in popularity, and brand marketers looking to get a piece of the $9 billion action need to understand the demographics of gamers.

Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out.

Electronic Arts is teaming up with Mazda to promote the automaker’s latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game.

General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup.

JVC Co. of America, a developer and manufacturer of audio and video products, has launched an online training program that dangles electronic gadgets as prizes for retail sales professionals who take the course.

Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.