Q&As

General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup.

JVC Co. of America, a developer and manufacturer of audio and video products, has launched an online training program that dangles electronic gadgets as prizes for retail sales professionals who take the course.

Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.

TRAVELOCITY: and Barclays Bank Delaware have launched the

ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.

Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!

Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks.

Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood’s Music Day.

ClubCorp of Dallas plans to launch numerous direct- and special events marketing wine clubs in conjunction with wineries.

Victorian Trading Gives Holiday Sneak Preview Victorian Trading Co. gets a jump on the upcoming fall/holiday mailing cycle by giving consumers a peek at seasonal items in its first-ever Holiday Sneak Preview catalog. The book arrives complete with a …