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Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
Three considerations to ensure success when an influencer or creator joins the team full-time.
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
Pinterest's insights on building successful festival sponsorship programs that resonate with Coachella attendees.
A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.