Products

Bearer of good tidings

Marketing messages get “soft” delivery with New York Message Bears, whose vests are knit with personalized messages. Chase ordered 10,000 read “The Right Relationship is Everything.” CitiBank bought 1,100 with the message “We Love Long Island” for managers to give local business clients. Roxbury USA makes the stuffed bears and weaves their vests on century-old looms in Far Rockaway, NY. Cost is $10 to $30 per bear; turnaround time averages 10-14 days. No minimum order required. For more info, call Roxbury’s New York Message Bear Division at (877) 692-2327 or visit www.MessageBears.com.

Snacking on stars

Chuck D’s LLC has introduced LikeUms, vanilla cookies shaped like six Hollywood stars. The limited-edition first series features cookies in the images of Nicole Kidman, Jack Nicholson, Rene Zellweger, Leonardo DiCaprio, Halle Berry and Jackie Chan. The company says that LikeUms are an ideal promotional tool for theatrical and home-video releases, and that a second edition featuring six new stars will be coming soon. For more information, call (301) 654-9441.

Toying around

Beloit, WI-based Patch Products creates fun games for the whole family. Toss Up is a simple, but addictive game for families, kids and young adults. Packaged with colorful graphics in a 3-D clamshell, Toss Up includes 10 dice and a reusable plastic click case. The game is for 2 to 6 players, ages 8 and up and costs $3.99 to $5.99. Giant Spoons makes the classic spoons card game bigger than life. The game comes with a deck of playing cards and seven giant spoons for players to race to pass cards and get four of a kind. The game is for 3 to 8 players, ages 8 and up and costs $9.99 to $11.99. For more information contact Lisa Wuennemann, (800) 524-4263 × 275, or [email protected].

Snack attack

Make your message pop with a tasty premium. Family Time Snacks, Valparaiso, IN, boxes Perfect Popper super-premium microwave popcorn for promo giveaways. The corn pops in its own box, which opens up as a serving bowl. Box shape or design can be customized to match a promotion or property on orders of 250,000 or more. Packages carry a 5″ × 10″ promotional piece inside the cello overwrap. Insurance firm Marsh gives Perfect Popper to trade show attendees; others give or mail packets as a customer thank-you. Priced from 75 cents (for 2,000 to 10,000) to 60 cents per (for 150,000 and more) and includes inserts. Turnaround is two to four weeks. Perfect Popper retails for 94 cents to $1.49. Contact Ron Leskiw, VP-marketing, at (847)776-1694 or [email protected].

Let There Be Light

New York City’s Décor Craft Inc. (DCI) offers whimsical lamps guaranteed to brighten any room. The Weplight Bella Pendant Lamp comes in different styles and five different colors — red, green, blue, orange and white. The lights require minimal assembly and light cords are not included. Each lamp is $12.00 and there is a four-piece minimum per color/style. Also from Décor Craft, banks aren’t only for pigs — DCI offers doggy banks, puppy banks, pug banks and piggy banks for those saving up their pennies. The doggy bank measures 8 × 4 × 4″ and is $6.00 a piece; the puppy bank is a mini version of the doggy bank and measures 4″ and is $3.00 a piece; the pug bank measures 8 × 4 × 4″ and is $6.00 a piece; and the piggy bank measures 8 × 4 × 4″ and is $6.00 per piece. Minimum order from DCI is $200.00; reorder is $150.00 and only credit cards are accepted. For more information call 877-947-1557 or visit www.decorcraftinc.com

A Taste of Maine

Since 1987 Chicago-based Lobster Gram has been delivering lobsters directly to consumer’s doorsteps. There are plenty of options to choose from — Surf & Turfs, Clambake Dinners, Lobsters and Chowder, and a variety of different and exotic lobster tails. Lobsters make the perfect gift or premium for anyone with gourmet tastes.

Minimum order quantity varies, however minimum orders must be at least $50 plus shipping. The Lobster Gram package for two includes two live Maine lobsters, fresh whole lemon and butter, two steel shell crackers and seafood forks, two lobster bibs and moist towelettes. The package is available in 1 lb. ($59.95), 1 1/4 lb. ($69.95), 1 1/2 lb. ($79.95) and 2 lb. ($104.95). Gift certificates and rush delivery is also available. For more information call 800-LIVE-LOB or visit http://www.livelob.com.

NOTE: Beginning with the September 2004 issue, interested companies may buy display space in the Products: New & Noteworthy section by calling Alan Steen at (203) 358-4191.


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Rugged Mugs

DrinkWorks’ Steele travel mug gives those on the go something to grip. This Newport Beach, CA-based drinkware company is targeting men with its rugged, insulated product that sports an oversized rubber handle, a non-skid TuffGrip bottom with work-boot style tread, spill-resistant lid and 24-ounce reservoir large enough to handle the longest commute. Steele can be custom imprinted with a company’s logo or color scheme. Minimum order size is 2,500 and turnaround time for custom imprinting is 60 days. Suggested retail starts at $9.99 For more info, visit: www.drinkworks.com or call (877) 534-5454.

Pucker Up

Putting a new twist on kissing, Arcade Marketing introduces its new Kiss-A-Peel lipstick sampling technology. The single-use lipstick sampler features a simple peel, fold and kiss action. Most lipsticks and lip balms can now be easily applied at trial. Measuring 2″ × 2 1/2″, Kiss-A-Peel is constructed from processed films, which protect the characteristics of the lipstick and allows consumers to view the actual lipstick color prior to trial. The structure is postal approved and can be used as a magazine insert, for direct mail programs, in-store handouts and shelf-edge dispensers. For more info, visit: [email protected] or call (212) 541-2600.

Water Works

For those who like to get wet, LoLo Co. offers the Bucket Blast Game, a set of buckets and water toys. Bucket Blast can be adapted to fit any corporate sponsorship or as an ice-breaker for large group activities. The five indoor, outdoor and water games include a beanbag toss and a water balloon toss. The set comes with six buckets, six belts, 24 beanbags, six blindfolds, four cones and one totebag, all for $29.95. For more info, visit: www.lolofun.com or call (800) 760-9930.

Dance the Night Away

Attracting attention of event-goers, SkyDancers International and Horizon Products launched Real-Face SkyDancers. The giant animated inflatables can be imprinted with familiar faces and dance and move with lifelike agility. These inflatable products add color and motion to events. Turnaround time is one to two weeks and pricing ranges from $800 to $1,128 for a 25-foot figure. More info, visit: www.skydancersintl.com or call (800) 439-9878.

Timely and Organized

Need help getting your life back on track? New Products International, headquartered in Chestnut Ridge, NY, introduces the Motion Organizer — with a push of a button, a hydraulic mechanism lifts two covers simultaneously to reveal a 20-city world time clock and alarm, 200-year monthly calendar, a thermometer, 12-digit calculator with raised rubber keys, two currency converters and a 4″ × 6″ memo pad. The outer cover of the organizer can be imprinted with a branded logo or slogan. Minimum order is 25 pieces at $19.90 each and turnaround time is 2-3 weeks. For more info, call: (800) 800-8170 or visit www.npionline.com.


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Light Up the Night

Ever wonder how to light up someone’s night? The new 32-oz. Mustang Drinkware introduced by London, Ontario-based PPC World gives off its own light once grabbed, cracked and shaken. Good for use at events such as concerts or fireworks displays, the cup provides strong illumination for up to eight hours and offers an area for custom logos and colors. For more info, visit: www.ppcworld.com or call (866) BEER-CUP.

Plush Printing

FLEXcon, Spencer, MA, announces PLUSHprint flocked vinyl that features a suede-like texture, that can be used for novelty stickers, holiday and seasonal decals and P-O-P applications. The smooth print-receptive surface makes PLUSHprint ideal for detailed spot-color flexographic printing using water or UV inks. The soft, conformable and crush-resistant white flock is available in roll lengths up to 1,200 ft. Slitting and finishing processes require four days. For additional information call (508) 885-8405 or visit www.flexcon.com.

Yabba Daba Doo!

Daba Designs, North Olmsted, OH, introduces cartoon logo clip art packages. Unique cartoon logos and mascots can be created to visually depict the individual personality of a particular organization, product or service. The package includes the original master logo character design, a re-creation of the character in five poses or situations, all depictions supplied as JPG files and black and white/full color versions of each pose. For more information, call (440) 716-1260 or e-mail [email protected].

Sticking to the Point

The U.S. Postal Service now offers a new attention-grabber for the outside of envelopes: the sticky repositionable note consists of a Canary yellow 3″ × 3″ Post-it Note that lets messages attach directly to direct mail, calling attention to a product or service and inviting customers to look inside. The notes can be used in various ways such as: a redeemable coupon, a way to add last-minute offers, a removable device to be affixed to a reply card or as a reminder device. No special handling or additional postage is required. For more information, call (800) 610-6947 or visit www.usps.com/repositionablenotes.

Cup of Joe

Daily Joe Media allows advertisers to emblazon their message on coffee cups available at coffee shops, coffee carts, delis, convenience stores, restaurants and other locations across the country. Daily Joe Media, Water Mill, NY, is able to offer advertisers space on millions of coffee cups each month. Ads can be targeted to reach college students, business executives, suburbanites and others. A recent campaign included cups designed for mobile telephone service US Cellular. For more information, visit www.mangiamedia.com.

Notable Notepads

New York-based Galison presents magnetic notepads handy for jotting down phone numbers, grocery lists or writing quick notes. Each shrink-wrapped pad is 4″ × 9 1/2″ and includes 60 lightly lined sheets. Design collections are as follows: Grand Tour features pads with images of Washington, D.C., New York City, San Francisco and Chicago; Fine Art features notepads with art from Edgar Degas, Vincent van Gogh, Pierre-Auguste Renoir and Claude Monet. Whimsical notepads for kids include the Scary Stories and Play with Your Food collections. The Grip-O-Write magnetic pencil holder is paired with every magnetic notepad and holds standard size pencils. A countertop P-O-P display constructed of corrugated cardboard that holds a total of 48 notepads comes free with a purchase of 48 pads. Each notepad costs $2.75 each and retails for $5.50. For more information, call (212) 354-8840 or visit www.galison.com.

Fun in the Sun

New York-based Mudpuppy Press presents new products for spring and summer. For girls, there are 128-page interactive journals. The Totally Me journal comes complete with a personality quiz, horoscope guide, photo pages and stickers. The Fabulous Friends journal has photo pages, stickers and interactive activities. Orders start at three per style minimum and cost $5.00 each. Each 5-1/2″ × 7-3/4″ journal retails for $14.00 and is hard-cover with die-cut, exposed-wire binding. Boys can have fun with the Summer Camp journal, which retails for $10.00 and is perfect for writing down camping adventures. The journal includes a star map and camp tips. The 128-page book has a lightweight and flexible cover. For more information, call (212) 354-8840 or visit www.mudpuppy.com.


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Pumped on speed

Inflate your brand or idea with inflatable radio-controlled racing cars. Alvimar Manufacturing Co., Inc., Long Island City, NY, the country’s oldest producer of custom-inflatable products, has added a line of radio-controlled inflatable racing cars to its automotive product set. Each custom-designed car is more than two feet long and features a radio power range that exceeds 25 feet. Custom designed graphics, themes and logos are available. For more information, call (800) 323-6223 or visit www.alvimar.com.

Hooked on hydration

Hang onto your water bottle while keeping your hands free, thanks to the Aquaclip. It turns most beverage bottles into instant canteens and lets you stay hydrated while walking, hiking, sightseeing or shopping. The Aquaclip, available in 11 colors, slips it onto the bottleneck and clips to a waistband or belt. It is guaranteed not to break and features a handy beverage wrench to open stubborn plastic bottle caps. Pad printing available, and lead time is five days after approval of artwork. For pricing and other information, visit www.aquahook.com or phone (877) 420-4665.

Don’t sweat it

Outer Banks has introduced for 2004 a new line of fabrics with industrial — grade stain protection. Shirts with the StayClean MAX treatment conceal spills better and release stains more easily when laundered. And Outer Banks promises the shirts will stay new-looking for up to 50 washes. Shirts are available in men’s and women’s sizes and assorted printable styles. To request a catalog or get pricing and product information, visit www.hanes-outerbanks.com or or call (336) 519-5252.

All dolled up

A tradition from Eastern Europe gets the all-American makeover by FanBase, which has introduced Nestibles. These collectible wooden dolls of varied sizes stack one inside the next, and can be customized to promote product lines, personalities, brands and icons. The company will provide marketers with design help, and develop drawings to create the three-dimensional product. For more information, call (770) 455-7623 or visit www.fanbasesports.com.


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Time for Reading

Your child’s teacher assigns 20 minutes of reading each night. How do you encourage Junior to crack that book? This fun and useful reading accessory just might do the trick. The Timely Reader clamps onto the top of the tome, providing proper illumination (even under the covers) and a digital timer that can be set for up to 90 minutes. Two minutes before times up, a beeper notifies the reader. When the clock ticks down, the light shuts off automatically. For pricing details and imprint options, call 954-570-8889 or e-mail [email protected]

Light Touch

Pocket-size packets of cotton swabs with hollow stems filed with cosmetic and first aid essentials come packaged in pocket-sized packs of 12 or more. The packets from Swab-Plus, containing antiseptic, iodine, lip treatment, eye makeup remover and more, can add customized labeling. Pricing is based on the type of liquid, but starts at $1.36 per unit for purchases of 500 makeup remover swabs, to $0.74 for 10,000 or more. For more details, visit www.swabplus.com or call 909-987-7898.

Into the Night

The NightVision watch from Swiss Army Brands features a built-in LED flashlight, UV lighting dial and LED locator beacon. Pad print is available on watch dials, with multiple imprint colors available based on art approval. Laser engraving is available on watch casebacks. Retails for $275; for volume pricing and other information, call 800-243-4066.

Travel Pass-Sport

The ProSPORT Dream Trip Award from Roadtrips, Inc. allows award earners to choose a major sporting event, then guarantees them premium seats, along with top-notch hotel accommodations and personalized concierge services to maximize their experiences. A trip for two will set the boss back $2,465; tickets to other major sport franchise events are available from $259. For details, call 800-465-1765 or visit www.roadtrips.com.

Wee Creatures

Douglas Company is launching a new line of kohair barnyard animals for Spring 2004 in a new pocket size suitable for on-pack or premium use. Lambs, ducklings, piglets and more, priced at $5.00 (larger sizes are priced higher), are available for customization starting in January. Visit the online catalog at www.douglastoys.com or call 603-352-3414.


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Be Prepared

Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from meeting to meeting with the Perfect Sales Meeting Backpack. The backpacks combine functionality with fun, offering a non-spill travel coffee mug to help get the day started, a calculator for on-the-fly number crunching, Post-it tabs in five different colors, two blank pads with pens and pencils, binder clips to keep the presentation organized, a travel alarm clock and of course, a durable backpack to tote everything. The backpack kits come in black, green, navy, red and yellow. Price starts at $50 per unit. For more information, call 212-246-2121 or check out www.merchandisingworkshop.com.

Light Reading

Dark Horse Comics, Portland, OR, has released a new product line of mini-comic keychains featuring stories based on popular entertainment properties such as The Simpsons, Buffy the Vampire Slayer and The Lion King. Each 32-page, full-color comic measures 2.5″ by 3.15″ and fits into a plastic sleeve that dangles from a keychain. Many of the comics contain more than one story. Four different mini-comic keychains debut this month, with others to follow. No minimum order size is necessary, but pricing starts at $1.35 per unit for orders of one up to 2,500. Orders up to 10,000 are $1.20 per unit and orders of 20,000 or more are $1.00 per unit. A timetable on reprints is approximately two to three months (if Dark Horse has to change the design of existing product, the timeline grows to three to four months). For more information, call 503-905-2318 or e-mail [email protected].

It’s a Dog’s Life

Most business-class fliers wish they could travel this good. Travel expert and Sherpa’s Pet Trading Company founder Gayle Martz offers a wide range of deluxe carry bags for transporting pets safely and comfortably on airplanes. The Sherpa Original Bag Deluxe features mesh panels on four sides for ventilation, roll-up flaps for privacy and a travel tray for additional convenience. The roll-up also has an adjustable shoulder strap and washable faux lambskin lining. Pricing starts at $55 for a small (16″L × 9.5″H × 10″W) and tops out at $75 for a large (20″L × 11.5″H × 11.75″W). Additional products include the Sherpa Backpack, Sherpa On-Wheels and the Sherpa Tote Around Town. For more information, call 212-838-9837 or check out www.sherpapet.com.

School Spirit

Gift cards abound but Simon Property Group, Indianapolis, is targeting a new market for the gift card category — college students. Simon has first teamed with The University of Texas-Austin to offer a co-branded gift card targeting fans of the university’s Texas Longhorns sports teams. The Simon Giftcard was rolled out to nearly 160 Simon Malls this year. The giftcards can be used anywhere Visa is accepted and are available in increments of $20 to $500. For more information, check out www.simon.com.

Say Cheese

Polaroid Corp., Waltham, MA has updated an old classic with the Polaroid One instant camera. The new camera combines the fun and spontaneity of instant photography with the appeal of more compact, stylish and portable camera. Thirty-three percent smaller and 23% lighter than its 20-year-old predecessor, the Polaroid One Step, the new Polaroid One is a nice addition to any event marketing efforts. For more information, call 781-386-2000 or check out www.polaroid.com.


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Let It Grow

Holiday Nursery, Georgetown, TX, has introduced a line of custom wildflower shaker cans with full-color designs and space for logos and messages. Clients can chose from 20 different full-stock images, ranging from patriotic to Christmas to grand opening, or create their own label design. Each 4.25-inch shaker holds enough wildflower seed to spread across approximately 500 square feet. There is a $69 setup charge and minimum order size starts at 150 pieces for $2.99 per can. Turnaround time is three weeks. For more information, call 512-863-8541 or check out www.holidaynursery.com.

Beach Combers

New York City-based Andrea Stuart is offering its Bermuda collection, a clothing and accessories line that’s just right for summer. The collection includes plaid weave bags with drawstrings or zip closures (perfect for toting summer reading to the beach), matching straw hats to keep the sun away, and flip flops for walking on the hot sand. Orders start at 25 units and the collection price ranges from $28 to $35. Turnaround time is four to six weeks. Call 212-243-7505 or check out www.andreastuart.com.

Lights On

It may not be ever-lasting light, but it’s close. CMG Equipment, Chicago, is offering the Infinity Ultra, an extra-powerful light in a small package. Unlike incandescent bulbs, LED bulbs have no filament, so they don’t need to be replaced. The Ultra is housed in a waterproof, anodized aircraft aluminum shell that can be logoed and offers more than 100 hours of usable light. A single AA battery is required. Minimum order size starts at 50 units. Pricing starts at $20 for end users and $12.63 for distributors. Turnaround time is two weeks. For more info, call 888-699-0622 or check out www.cmgequipment.com.

Chocolate Blossoms

Flowers are nice, but flowers that double as a tasty treat? Now you’re talking. Peachstreet City, GA-based Belgium’s Best Chocolates offers a Belgian chocolate “rose” available in milk, dark or white chocolate presented in a transparent tube. At the bottom of each tube marketers can insert a personalized card with business logo and greeting. Minimum order starts at 250 tubes (each featuring a rose and a card) for $7 per rose. Five hundred tubes can be had at $6.25 per rose and 1,000 tubes go for $5.50 per rose. Set-up charges are $75 per color. Belgium’s Best requires 20 business days for fulfillment after approval confirmation and artwork. For more information, call 770-487-4870 or check out www.belgiumsbest.com.

In the Mood

For marketers who want something a little racier, New York City-based House of Groove offers Custom Shag Bags. Each Shag bag includes a customized Shag Bag card, advertiser collateral information, two House of Groove luxury contraceptives, mints and an optional advertiser sampler. The package commands a $500 one-time charge for artwork. Minimum order size is 500 units at $4.50 apiece. Turnaround time is four weeks. For more information, call 212-545-3760 or check out www.houseofgroove.com.


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Wrap ‘Em Up

Sensational Baskets, Alpharetta, GA, offers gift baskets for almost any occasion and has added corporate gifts to its lineup, including the Convention Survival Kit and the Crowd Pleaser Basket (shown here). Orders range from five to 500 and prices start at $35 and up. Turnaround time is usually two or three days. For more information, call 770-587-5593 or check out www.sensationalbaskets.com.

Playing Doctor

And if you have an accident with the knife, Adventure Medical Kits, Oakland, CA, may come in handy. The company offers outdoor first-aid packs that feature company logos, ranging from the Optimist, which includes bandages and minor pain relievers, to the Fundamentals kit, a multi-purpose package. Pricing ranges from $3.00 to $500. Orders of one to 100 for the Fundamentals kit start at $96 and go down as order size increases. Artwork set up includes a $25 fee and one color, with additional colors available for $0.35 per unit per color. Turnaround time is 15 to 25 days. For more information, call 800-324-3517 or check out www.adventuremedicalkits.com.

Scraping By

Pikes Peak Plastics, Colorado Springs, CO, is coming to the rescue for much of the U.S. still stuck in frigid winter with its Scrappy Scraper. Each scrapper can feature an imprint of a company name or an illustration (beaches and palm trees might be a nice idea). Minimum orders start at 250 for $0.85 per unit. Orders can be fulfilled within two to three weeks. For more information, call 303-683-1705 or check out www.pikespeakplastics.com.

A Cut Above

Kershaw Knives, Wilsonville, OR, is offering a line of pocketknives for the 21st Century. Designed by knifemaker Ken Onion, the Scallion (get it?) features a 2.25 inch 420 HC stainless steel blade, a “quick action” system that allows the blade to be opened with the press of a lever, and red, green or blue aluminum handles. Pricing starts at $69.70 for one, $51.15 for 25, and drops to $44.07 for 200. Turnaround time for plain models is five working days, while laser-engraved knives (only available for orders of 25 and up) take three to four weeks. For more information, call 800-325-2891 or check out www.kershawknives.com.

Go Team

Here’s a gift certificate they’ll remember: RoadTrips, Winnipeg, has introduced RoadTrips ProSports Getaway Awards, which offer the recipient a trip to their choice of almost any regular season NFL, MLB, NHL or NBA game. The basic package includes two game tickets and one hotel room per award. RoadTrips also handles travel and concierge needs, including airfare, car or limo rentals, dining reservations, booking tee times or tickets to tours and attractions. Price for a two-day, one night ProSport getaway ranges from $585 (premium upper-level seating) to $890 (premium lower-level seating). The three-day, two-night package ranges from $760 to $1,065. Minimum order size is eight certificates. Individual awards can also be ordered for another 15 percent of the list price. A new lower-tiered program is being introduced, starting at $259. For more information, call 1-800-465-1765 or check out www.roadtrips.com.


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Thoughts of Summer

Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack beach chair. Sun worshippers can stow the chair in an easily carried backpack case. The chair features helpful extras such as a cup holder, a canopy, and a mesh seat that enables wet swim suits to dry easily. Minimum orders start at 36 units for $33.95 a pop. Imprinted canopies command an extra $16. Turnaround time for a one-color imprint is five days. For more information, call 410-534-6320 or check out kelsysus.com.

Turn the Page

Penny-pinchers may not want to spring for that fancy leather jacket across the page, so Washington, DC-based Magazine-of-the-Month offers an affordable alternative: magazine subscriptions. Recipients get a gift card featuring your brand or corporate logo, then choose from 12 subscription themes, including Health & Fitness, Gardening, and Hunting. Minimum order starts at $13.75 for 10 units with a four-color logo. Discounts are available for larger orders. Turnaround time is three to five business days. For more information, call 202-232-2348 or check out magazineofthemonth.com.

In the Spotlight

Now here’s a heavy-duty incentive. Fountain Valley, CA-based SureFire specializes in lithium-powered flashlights for the law enforcement and military markets. In 2003, SureFire is expanding to the premium incentives, hunting, outdoor sports, boating, and aviation markets. Pricing for premium incentives is based on volume purchases. Discounts range from 20 percent to 30 percent off retail price. Opening orders start at $1,000 with minimum reorders at $300. Engraving is available at $3 per light. Standard orders ship within three working days (lead times for engraved orders will be determined after the first prototype is approved). For more information, call 800-828-8809 or check out surefire.com.

Lookin’ Good

Nothing says you care like leather. Excelled Sheepskin & Leather Coat Corp., New York City, lets marketers dress up their premiums with a wide variety of imprinted outerwear. Pricing ranges from $50 to $450 depending on the product. The special edition New Zealand lambskin jacket that Excelled created for Black Entertainment Television (shown here) cost $140 per jacket and features BET embossing and a custom main lapel. There is no minimum order requirement and orders can be shipped in one to two days. For more information, call 212-594-5834 or e-mail [email protected].

Desktop Distraction

Talk about a captive audience. ScreenTime, Escondido, CA, is offering brands a way to reach the legions of consumers stuck in front of a computer every day by offering branded screensavers that can be downloaded right from marketers’ sites. Movie studios can also offer mini previews of upcoming films through the screensaver (New Line Cinema developed screensaver previews for last year’s Austin Powers in Goldmember). Software starts at $199 and lets you create an unlimited number of screen savers (but total distribution is limited to 10,000). The $299 version of ScreenTime for Flash allows unlimited distribution. Clients include Coca-Cola, Nissan, and the 2002 Winter Olympics. For more information, call 760-747-5995 or check out screentime.com.


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Instant Gratification

Sometimes smaller is better. Canon Special Markets, Lake Success, NY, this fall unveiled the PowerShot S230 Digital ELPH, a digital camera that’s the size of a pack of playing cards and weighs just 6.4 ounces. Users can take digital stills and movie clips with full audio (they can also play back the footage they just took). Accessories are also available, such as the CP-100 Card Photo printer, which produces photos of print shop quality. The S230 starts at $339 (and costs $508 with the CP-100 printer). For a limited time, Canon is offering the S230 as a gift set with products from high-end leather goods manufacturer Coach. For more information, call 516-328-4800 or e-mail [email protected].

All Fired Up

Zippo, Bradford, PA, is no stranger to the incentive game, having offered promotional products since 1935. This fall, however, the company renewed its dedication to the market with a new imprinting facility and a new product lineup, led by the Zippo Multi-Purpose Lighter (MPL). The Zippo MPL is a refillable, brass butane lighter that comes in black and silver finishes with an extra-long adjustable butane flame. It’s just the ticket for lighting those fireplaces during the holidays. Minimum order size starts at 50, with pricing starting at $13.75 per unit. Discounts are available for larger orders (for example, a 5,000-unit order starts at $12.54 per lighter). Turnaround time is eight to 10 working days. Zippo will be adding 54 other new products to its catalog, including manicure sets, pill boxes, money clips, flasks, and tape measures. For more information, call 800-254-4481 or visit zippo.com.

Sit Up and Beg

Who knew premiums could be educational too? Children’s products manufacturer Scientific Explorer, Seattle, offers marketers a way to get customers or employees to spend time with their families, as well as the products. Users can blast off with The Meteor Rocket, powered by baking soda and vinegar, or get closer to their pets, as with the Fun with Your Dog and Fun With Your Cat kits, which offers activities such as making catnip toys or baking dog treats. Minimum order starts at $1,000, with units starting at $10 apiece. Turnaround takes one to two weeks. For more information, call 800-900-1182 or check out scientificexplorer.com.

Joy Sticks and Flicks

For those who enjoy a more sedentary lifestyle, Blockbuster Inc., Dallas, is offering incentive rental cards including a Movie Card and an Entertainment Card that is good for both movie and video game rentals. Minimum order starts at 25 cards, with prices starting at $4 for the Movie Card and $5 for the Entertainment Card. Turnaround time is 48 hours. For more information, call 800-910-2273 or check out blockbuster.com/incentives.

Wee Wear

This must be a West Coast thing. Beach bunnies and outdoor types won’t have to be worried about getting caught in the sun without protection anymore. The Zebug is a tiny container that can be filled with sunscreen, lip balm, or any kind of skin care product and attached to anything from watch bands to sunglasses to bicycles to even bikini straps. Company logos can be applied to the lids. Minimum order starts at 1,000 (and each container filled with SPF 30 sunscreen). Starting price for 1,000 units is $1.50 each (pricing can drop to 50 cents each for larger orders). Turnaround time is four to six weeks for logo and pre-filling; turnaround time for an empty container is two to four weeks. For more information, call 818-681-8736 or check out zebug.com.


products

Grin and Bare It

It’s getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with Market Madcaps, a new line of wacky, talking dolls that represent different aspects of the financial market, ranging from Running Bull to Kid Trader. The products target banks, realtors, educational institutions, and fast food franchises, as well as corporations that might want to give their employees a smile. Minimum order size is 150 pieces starting at $9.95 per piece for the basic product and $10.95 for those with a one-color logo. Turnaround time is two weeks. For more information, call 866-MADCAPS or check out www.marketmadcaps.com.

Fruit By Mail

A box of chocolates might be nice but in these health-craze days, fruit might be a better idea. AllFreshFoods, Oxnard, CA, and its FreshSuccess network can help by offering Fruit-Full Gift Sets. Corporate customers can choose from two, eight, or 15 piece gift sets. Steak gift sets are also available, starting at $60 per unit. Individual gifts start at $20 and lower prices are available when shipped to the same recipient. Boxes can be imprinted and include a personalized note or motivational business quote. For more information, call 866-378-4848 or check out www.freshsuccess.com.

Ahoy, Maties!

Care to spruce up the office with more than just a plastic gizmo? Weems & Plath, Annapolis, MD, is beginning to offer their line of fine nautical instruments to the premium incentives market, with items such as the Clipper, a combination clock and barometer. The Clipper holds the two instruments in a hand-polished brass gimbal that can be viewed from any angle. The clock operates on one AA battery. Minimum orders for engraved Clipper models start at 50 pieces, priced at $139.99. Lead times average between six to eight weeks after approval of artwork. For more information, call 800-638-0428 or check out www.weems-plath.com.

Green Thumb

We’ve heard of lucky nickels, now comes Lucky Bamboo. Holiday Nursery, Georgetown, TX, has introduced its Lucky Bamboo plants designed to spruce up the office feng shui. The plants come in your choice of eight three-inch colored vases that can be imprinted with company names and logos. The plants are low maintenance, requiring only water and minimal sunlight — no messy soils or fertilizers. Orders start at 100 and can be had in sets of one bamboo ($2.99) or three bamboo ($4.99). Turnaround time is two to three weeks. For more information, call 800-637-4823 or check out www.holidaynursery.com.

Pick a Card

Patch Products Inc., Beloit, WI, proves there is still a demand for good old fashioned board games. The company offers a line of board games, such as TriBond (riddles that ask what three items have in common), and Blurt (the winner is the one who yells out the answer first — for ages seven and up, of course) that can be used as imprinted premiums. Patch also customizes games for specific promotions, such as the People Magazine Game, the McDonald’s Match the McNugget Buddies card game, and the T.G.I Friday’s Malarky card game. Companies can also have their logo added to the back of piece card piece. For premiums, minimum order is 5,000 at $1.65 each. Turnaround is eight weeks after receipt of logo and artwork. For more information, call 800-524-4263 or check out www.patchproducts.com.


products

Mighty Mini

Who doesn’t love action figures? The Stevenson Group, Wheat Ridge, CO, is offering its new SMITI promotional sports licensed brand line which consists of three-inch tall, hyper-articulated plastic sports figures that can be name branded. New licenses and custom design orders command 10,000 unit minimums with 90-day lead times. Prices start at $2.50 each. The figures can bear the likeness of specific people and offer 16 articulation points. An Osbournes kit is being developed and other licenses are being distributed to bands such as Limp Bizkit and Kiss, and sports organizations such as the National Hockey League and NASCAR. The NHL’s Los Angeles Kings are planning to give away SMITIs at five games next season. For more information, call 972-887-0046 or e-mail [email protected].

As the World Turns

Keep time with customers with the Planet-Time clock from Bridgeport, CT-based Prime Line. A silver globe rotates at one revolution per minute and features degree markings on the Meridian and Equatorial bands. Minimum orders start with 25 units at $24.95 each. Normal turnaround time is three to five days but Prime Line also offers PrimeExpress one day rush service. For more information, call 203-331-9100 or check out www.primeworld.com.

No Bending Over

Golf is the official sport of corporate America and clients with bad backs (or lazy attitudes) could be thanking you for the EZ Out from Corvallis, MT-based Really Cool Golf Stuff. The EZ Out is a plastic widget that can be attached to the end of a putter and used to pluck the ball out of the cup without bending over. Wholesale price is $2.50 each. There is no minimum order and turnaround time is three days. For more information, call 406-961-4500.

Batter Up

Probably no one is breathing a sigh of relief over the averted Major League Baseball strike more than New York City-based Bergino, which offers Beautiful Baseballs, custom baseballs that feature brand names embroidered into the eye-catching leather. Minimum order starts at 100, with prices ranging from $12 to $18 per baseball. Maximum orders top out at 5,000 at a cost of $6 to $9 per baseball. Turnaround time is six to eight weeks. Clients include Columbia Records, HBO, Rosie O’Donnell, and Peter Elliot Menswear of Madison Avenue. For more information, call 212-226-7150 or check out www.bergino.com.

Sip On the Run

Beverage brands can go high profile with Backpack Beverage Dispensing Products from ThirstEnders International Corp., Houston, TX. Samplers strap on the backpacks to create a “walking, talking billboard” that can distribute carbonated, hot, cold or frozen liquids. There is no minimum order and pricing starts at $9.85 with turnaround time of 30 days. Accessories include a customized four-color graphic laminated sign. Coca-Cola, Pepsi-Cola, and Anheuser-Busch have all used the packs. For more information, call 713-664-8050 or check out www.thirstenders.com.


products

Zoom Zoom

You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled inflatable racing vehicles that are 25 inches long and have ranges up to 25 feet. Custom prints are available in full color with a brand logo and authentic race car or boat graphics. Other inflatables range from racing helmets to racing chairs; Alvimar has done custom inflatables for 50 years. Minimum order is 250; cars cost $25 per, and basic inflatables are 50 cents per piece. For more information, call 800-323-6223 or e-mail [email protected].

Branding is a Breeze

Beach time is fading but protect yourself from those fall rays with the Breeze Breaker beach billboard from Breeze Breaker Enterprises LLC, Fort Myers, FL. The Breeze Breaker package includes a collapsible umbrella as well as a collapsible windscreen and carrying bag that can all feature corporate logos. Pricing starts at $33.75 each and can be had in units ranging from 12 to 2,500 (pricing does not include imprinting). For more information, call 917-783-4211 or e-mail [email protected].

Squeeze Play

Silly Putty comes to the corner office. Binney & Smith, Easton, PA, offers its classic toy to businesses, specialty catalogers, corporate trainers, and conference planners. Signature plastic Silly Putty Eggs can be customized with company names and logos and come in any one of 120 Crayola crayon colors to match corporate colors. Individual eggs can be ordered in bulk quantities in up to 14 colors; plain putty can be ordered in a one-pound tub or a five-pound block. Minimum order is 5,000 units, at $1.50 per egg. For orders over 25,000, the price drops to $1.10. Turnaround is 12 to 16 weeks. For more information, call 610-253-3232.

Look, No Hands!

Tip one back in style with BeerNeck, a bottlecover (and opener) that makes it easy to tote a beverage, thanks to the neck strap. The neoprene cooler fits snugly around the bottle. Can be imprinted with a logo or Motivational Creations’ in-house designer can help create a custom look. Minimum orders start at 100 for screen printing and 1,000 for dye-sublimation or full-color duplication. Price ranges from $3.50 to $6.95 each. Bulk orders run up to 10,000. BeerNecks come in one color, two color or full-color designs. Turnaround time is three to four weeks for custom printing and six to eight weeks for dye-sublimation. For more information, call Gambrills, MD-based Motivational Creations at 888-229-3559 or e-mail [email protected].

Make a Splash

Talk about your high-end premiums. Paddlesport boat manufacturer WaterMark, Olathe, KS, is offering custom-imprint options on its line of kayaks. Boats with permanent molded-in graphics can be had in one to four colors. Suggested retail price for boats ranges from $269 to $880, with a service charge of $5 for boats with vinyl graphics and $10 for molded-in graphics. The program also issues a $150 set up charge with camera-ready artwork (WaterMark requires camera-ready artwork that can be saved as an EPS file and sent via ZIP disk, CD or e-mail. A hard copy of the artwork is also required.) Minimum order for boats with vinyl decals is 50 units and 350 units for boats with molded-in graphics. Turnaround time is eight to 10 weeks from receipt of purchase order. For more information, call 1-800-816-6820 or check out watermarkpremium.com.


products

Shot Puts

Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top, and freeze. Remove the top and — voila — you now have a shot glass made of the beverage you just froze (and, we surmise, a literal interpretation of the phrase, “The last round’s on me!”). The items can be logoed in a variety of ways. Minimum order is 500. Prices start at 15 cents each, then drop to 10 cents per for 1,000. For more information, call 301-721-0300 or head to arcticiceshots.com.

Safe Harbor

For Immediate Release, Inc., San Diego, CA, offers Kidsafe identification cards that can lend a nice halo to kid-focused campaigns. The cards carry a child’s digital photograph along with birth date, height, weight, age, parents’ names, and phone number. They have the endorsement of the National Center for Missing and Exploited Children, and can be customized with company messages. Price starts at around $2 per. For more information, call 619-249-3868 or e-mail [email protected].

Mercury Rising

NexTemp reusable oral thermometers are packaged like credit cards and can be carried in pockets, wallets, or purses. The unbreakable thermometers contain no glass or mercury and read a temperature in about a minute. Messages can be imprinted on the card as well as the thermometer — which has a five-year life span. Price is about $1.50 per, minimum quantity is 1,000 units, and turnaround time is six weeks. For more information, call Carlsbad, CA-based Medical Indicators at 888-930-4599 or head to medicalindicators.com.

Seeds of Tranquility

It’s soothing. It’s relaxing. It has your logo on it. Customized water fountains from Santa Maria, CA-based Water Wonders add a calming effect to the hectic office environment. Available in a range of sizes and materials (such as copper and slate), the items can feature any corporate etching. Companies that have used the hand-crafted fountains include Sony, Holiday Inn, and Marriott. Prices start around $50 per on the smaller units. For more specifics, call 800-549-1880, ext. 3500, or check out waterwonders.com.

Finders Keepers

Looking for an alternative to the standard direct-mail brochure? East Aurora, NY-based Fisher Price’s new custom premium unit creates brand-specific reels for use with its classic View Finder toy. Clients have already used them as menus, teaching aids, invitations, contests, and fund-raising solicitations. Minimum quantity is 1,000; turnaround time is four weeks. (FYI: You can customize the reel, but not the View Finder.) For prices and other information, call 716-687-3899 or log onto customviewmaster.com.


products

Sole Providers

Custom sneakers can add legs to any branding activity. (Hey, if you don’t like the jokes, why don’t you try writing this page for 28 straight months!) The latest shoes from Santa Cruz, CA-based Solemates are as comfortable and stylish as Nikes. A variety of colors are available. Logos are stitched on the sides, backs, and tongues, as well as inlayed under the clear sole. Minimum quantity is 30 pair. Prices start at $70 per, and turnaround time is three weeks. For more information, dial up 831-469-4556 or jog over to customatix.com.

Stamp of Approval

The Self-Inking Stamp Pen from Medford, NY-based Hampton Technologies has a customized rubber stamp inside its head. Turn the pen over, click the metal side, and the ink stamp slides out. Click the slide again and it goes back into hiding. Minimum quantity is 50 units. Prices start at $1.40 per, and drop to 70 cents for 5,000. Pen shafts can be stamped with custom messages. For more information, call 631-924-1665, ext. 211 or drop in on hamptontech.net.

Whole Punch

In one motion, the Staple-less Stapler from Stamford, CT-based Jornik punches a slit through (up to four) sheets of paper and fastens them by bending the perforated strips together. (We tested it. For hours. It works.) Brand names and logos can be stamped on the device in a variety of colors. Prices start at $4.95 per on the 100-piece minimum and drop to $4.55 a pop for 1,000. For more information, call 203-969-0500 or hit jornik.com.

Lock, Stock, and Bottle

The Ego Bottle Lock’s changeable combination prevents your hooch from being nicked by any “unauthorized” lips. A logical tool for on-premise events or distributor programs — or for parents leaving junior alone for the weekend. Made of zinc, the item also can be used on prescription or poison bottles. The combination is changeable. Custom printing is available on orders of 1,000 pieces. Price starts at $5.99 per. For more information, call Oakland, NJ-based Franzen Security Products at 201-405-2228 or head to securecase.com.

Vision Quest

What would any sweeps prize pool be without a — night vision scope? Hey, why not. The infrared illuminator features an extra-wide, camera-quality, 48-millimeter objective lens and five-times image magnification. The item can be imprinted with logos and messages on orders of 500 units or more. New York City-based Night Owl Optics offers several models and types. Prices start at around $165 each. Turnaround time is two months. For more information, call 212-229-0297 or log onto nightowloptics.com.


Products

Below the Belt

Didn’t know that today’s cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The company will stamp a corporate message or logo upside down on the inside waistband, thereby giving brand managers some literal exposure to Gen Y. The shorts come in a variety of colors and are available in cotton, flannel, or jersey knit. Minimum order is 60 pair. Prices start at around $5.95 each. Turnaround time is three weeks. Check out boxerrebellion.com or call 800-342-7286.

Keeps on Giving

Jewelry from Auburn, AL-based HeartStrings Enterprises might prove a touching premium for an upcoming marketing campaign. The company has a variety of silver rings, bracelets, and pendants, all of which can be engraved or stamped with logos or corporate messages. Prices range from $6 to $25 each, and turnaround time is usually just a few days. Call to discuss custom orders. For more information, dial up 334-887-6514.

Bag It

Sussex, WI-based Huffy Sports’ custom mesh equipment bag is an attractive premium for summer activities. Available in a range of colors, the bags hold everything from balls and jerseys to pads, skates, and pucks — we hear they’re also being used as laundry bags by the college set. Corporate massaging is silk-screened on. Minimum quantity is 1,500 pieces and price runs $3.25 per. Turnaround time is roughly eight weeks. For more information, call 800-558-5234 or head to huffysports.com.

Spill Savers

Ever try to navigate through a crowded arena with three beers, two hot dogs, and a plate of nachos? The family sitting in Row L can now breathe a sigh of relief thanks to the Impact Snack Rack, a food and beverage holder that can be customized with logos and special shapes. It even has room for samples, coupons, or premiums. (America Online recently served up software.) The official minimum order quantity is 250,000, although maker Event Media, Inc., Edison, NJ, is accepting smaller “test” orders. While the company is primarily offering the product through stadium and arena concessionaires, it will also talk about supplying marketer-specific events. Prices range between 68 cents and 95 cents per unit depending on features and quantity. Turnaround time is about a month. For more information, call 732-248-3232 or e-mail [email protected].

Ghost Writers in the Sky

Lee Iacocca is doing a little something different with his upcoming book, Liberty for All, a 240-page tome which documents the historic restoration of the Statue of Liberty. Corporations can customize the book’s jacket with messages, letters from executives, pictures, and other personal touches for use as a premium. Minimum quantity is 250 books and price runs about $40 a pop. Wilmington, DE-based Miller Publishing will provide ongoing print runs, but brands looking to be on board for the official October release need to order by July. For more information, call 302-576-6579 or bookmark millerpublishinginc.com.


products

HINGE BENEFITS

Madison, WI-based Lifeline’s new personal HinGym takes a “total body workout” anyplace that has doors. Exercise the back, arms, chest, legs, and shoulders with the system, which has a central rod that slips through any hinge. The device comes with a carrying bag, instructional video, extra cables, and wrist and ankle attachments. Logos can be stamped on the rod or other parts. Cost is $299 per. (There’s no minimum order requirement.) Turnaround time is a few weeks. For more information, call 800-553-6633.

KITCHEN COUNTER

Hand-painted cookie jars from Aunt Beth’s Cookie Keepers, San Juan Capistrano, CA, fit nicely into cooking-flavored premium pools or self-liquidating offers. The jars can be customized into a product’s shape, painted with corporate messaging, or sealed with logoed lids. They also come filled with cookies. Prices are around $11 per for custom lids (minimum order is 100 jars) and $14 each for special shapes (minimum is 500). Turnaround time ranges from 30 to 90 days. For more information, call 949-582-3190 or check out cookiekeepers.com.

UNFREEZED FRAMES

Traditional photo frames are so blasé. The Ceiva frame allows users to download digital photos from the Internet to regularly update the album. Upload pictures from a computer to ceiva.com, then plug the frame into a phone outlet. The device dials the Internet on its own and retrieves the photos (or news and the weather, if you’d like). The frame can hold up to 20 photos. Talk to Burbank, CA-based Ceiva about custom printing. Prices start around $199 each. For more information, call 818-562-1495 or check out ceiva.com.

HEAR YE, HEAR YE

The ColorMic from Hollywood, FL-based PhoneCard Express comes with six different-colored foam attachments that can be interchanged easily to match mood or outfit. Minimum order quantity is 25 units. Price starts around $13 each but drops to $10.75 a pop for 250 pieces. Turnaround time is two weeks. For more information, call 800-981-5214 or log onto phonecardexpress.com.

THAT’S ENTERTAIN-MINT

Newton, MA-based promo agency Cohen Friedberg Associates is betting a little R&D cash that baggy jeans-wearing teens will be hip to the X-Pocket, a plastic wallet ostensibly made buzz-worthy by a built-in mint dispenser. Touted as “the extra pocket you always needed,” the plastic device also has compartments for cash and credit cards. Minimum order is 200 units for imprinted items, with unit price running in the $3 range. And before you rush out to build a purse with a secret Chiclets pouch, be warned: This baby’s got a patent pending. For more information, call 617 965-0279 or check out myxpocket.com.


PRODUCTS

Time to Unwind

Tangled up in blue wire? Make hooking up the laptop on the road that much easier with the retractable modem cord from Hollywood, FL-based PhoneCard Express. The plastic device houses eight feet of telephone cord and is available in translucent purple, red, or blue). Logos can be stamped on the exterior. Turnaround time is 10 working days and minimum order is 50 pieces. Prices begin at $7.95 per and drop to $5.95 each on a 1,000-piece order. For more information, call 800-981-5214 or head to asisupplier.com/phonecardexpress.

Slice of Life

No more frosting on the tablecloth with this little number, the Stand-Up Cake Slicer from Middleboro, MA-based Bay State Specialty Co. The 10.5-inch plastic knife comes with tripod clips that keep things above board. It’s only available in white, but can be imprinted with custom messages. Minimum order is 150 pieces. Pricing begins at 96 cents per and drops to 64 cents for 5,000. Turnaround time is 15 days. For more information, call 508-947-6700 or surf to baystateline.com.

On the Move

The new Furniture Skate from Eagan, MN-based Re:Source Americas lets heavy sofas, desks, tables, and other nearly immovable objects slide over carpets and hardwood floors with ease. The low-friction polycetal Skate is available in 2.5-inch or five-inch diameters and features a foam coating pad that can be imprinted with logos or messages. Prices start around $2.50 each. Turnaround time is about a week. There is no minimum-quantity restriction. For more information, call 651-482-0797.

MacGyver of the Fairways

This Pocket Sand Trap Rake lets golfers smooth out those messy bunkers without having to locate the course tool. (Damn those meddlesome kids!) The item unfolds to be placed over a club handle, converting a pitching wedge into a functional garden tool. Manufactured by Warwick, RI-based Blue Atlantic, it’s available in six colors and can be imprinted with brand logos. Minimum order size is 100 pieces. Prices start at $2.95 each. Turnaround time is two weeks. For more information, call 401-737-4242 or e-mail [email protected].

Screw Drivers

A worthy premium for the handyman segment, this screwdriver set features interchangeable bits and a built-in level. Manufactured by Bridgeport, CT-based Prime Resources Corp., the item comes fitted in a foam molding inside a metal case. Both the screwdriver and the case can be logoed with corporate messages. Minimum quantity is 50 pieces and ballpark pricing begins at $5.95 per. Turnaround time is seven business days. For more information, call 203-331-9100 or check out primeworld.com.