REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek characters including Shrek, Princess Fiona, Donkey and Puss in Boots.
RYMAX MARKETING SERVICES: has formed gift card partnerships with the Destination Maternity Corp., which includes the Destination Maternity, Motherhood Maternity and A Pea in the Pod retail brands, and The Home Depot. The deals expand the firm’s gift card lines across several categories including department stores, clothing and accessory stores, dining, sports and recreation, toy stores, travel, entertainment, books/DVDs/music, health and beauty, experiential, auto and home.
TRAVELOCITY REWARDS: is launching a American Express Card and encouraging sign ups with a summer sweepstakes. Five winners will receive one of five trips to Chile, New Zealand, South Africa, Switzerland and Orlando. In addition, the winner will be outfitted with their own Travelocity Roaming Gnome and digital camera so they can document their trip and share photos on the Travelocity Web site. New card members can earn 5 points for every $1 spent at Travelocity among other benefits.
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