Database agency Merkle has named Pete Mehr chief strategy officer of its healthcare marketing practice. Mehr had been a vice president with the company.
In his new position, Mehr will develop and oversee the execution of physician relationship marketing programs, consumer/patient relationship marketing programs, promotion “media mix” allocation approaches and market research initiatives for Merkle’s clients.
Mehr first joined Merkle in April 2006, and served as vice president and client team leader for some of Merkle’s largest accounts
Mehr will partner with Jeff Wiltrout, VP and general manager of Merkle’s healthcare practice. Merkle launched its healthcare marketing practice earlier this year.
Network
