Payless Shoe Source wrapped up an online sweeps this week that tailors game play to shoppers’ preferences.
Players tell what kind of shoes they buy, then get routed to game play based on one of 15 profiles of shopper types. Grand prize is $50,000; daily prizes of $20 gift cards are redeemable at Payless’ 5,000 stores.
Payless segments shoppers into the 15 groups, based on their shoe preferences, then tailors follow-up e-mailings of coupons and special offers. ePrize, Farmington Hills, MI, handles.
Topeka, KS-based Payless has used online promos to drive store traffic for a few years. Past promotions via ePrize e-mailed coupons for shoppers to print out and redeem in-store.
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