BURGER KING: will open its first restaurant in Indonesia, set to open in Jakarta by June.
WILD OATS MARKETS: a national natural and organic foods retailer, has launched Wild Oats Magazine with publishing partner Active Interest Media, Inc. The bi-monthly consumer pub is free and available in Wild Oats stores. January/February 2007 marks the premiere edition. Content includes information on health and wellness, food trends, the environment, locally grown foods, social responsibility and more.
BEBE SPORTS: has signed on actress Eva Longoria as its new spokesperson for its spring/summer campaign, which launches in mid-March. It includes national and regional print ads in magazines, outdoor advertising, and direct mail.
PARAMOUNT PICTURES: is out with a new mobile phone designed to deliver content to mobile devices. Visitors to the mobile movie sites can browse and buy movie-related content from their cell phones and opt-in to receive alerts about the company’s theatrical and DVD releases and other news. Paramount is working with Crisp Wireless as its content management software partner.
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