New York Style Promotes New York Theater with Sweeps
Snack maker New York Style is serving up a portion of Broadway style with its Bagel Crisps and other twice-baked deli products, launching an instant win sweepstakes that will give prizewinners trips to see Broadway shows.
One grand prize winner will get a four-day trip for four to New York City including tickets to two Broadway shows and $1,000 in spending money. Ten additional first-place winners will get three-day trips for two to the Big Apple and tickets to one Great White Way production. Another 4,989 game players will win other prizes, including Broadway prize packs of show posters, original cast CDs and logoed hats.
The winning game pieces will come inside specially marked packages of New York Style’s Bagel Crisps, Focaccia Sticks, Pita chips, Panetini and Pretzel Flatz. Buyers who don’t find a game piece in their purchase can enter a second-chance drawing for the opportunity to win any unclaimed prizes.
“New York Style is launching the ‘Broadway! New York Style’ instant win sweepstakes to celebrate two of America’s favorite New York traditions,” New York Style marketing director Cindy Nagle said in a statement. “We’re thrilled to offer our snack fans a chance to win a true Broadway experience in the Big Apple.”
The Westchester IL-based company is presenting the contest in conjunction with the Broadway League, the national trade association for the Broadway production industry, and with Audience Rewards, the official loyalty program of Broadway.
