MySpace Promotes Berman to New Marketing Post

Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post.

In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships with major advertising partners. He will continue to report to MySpace CEO and co-founder Chris DeWolfe.

Previously, Berman worked as executive vice president of marketing and content for MySpace (Promo Xtra, Jan. 25, 2008).
In that role, he spearheaded the development and execution of marketing initiatives for individual MySpace franchises, such as The Impact Channel and MySpace TV, whose 2007 launch he oversaw. Under Berman, MySpace TV forged partnerships that produced such content as “Roommates,” an original scripted Web series sponsored by Ford, and a hidden-camera video series “Special Delivery” sponsored by Cheetos.

Berman joined MySpace in 2006 as senior vice president for public affairs.

MySpace has been promoting its new HyperTargeting technology, which mines the profile data provided by the network’s 72 million global users to segment that audience more narrowly and target ad messages more accurately.

Earlier this month, MySpace parent Fox Interactive Media said it would reorganize to place ad sales responsibilities with its individual brands, including MySpace, IGN and FoxSports.com.

“I’m beyond excited to work hand-in-hand with our brand partners to create compelling campaigns on MySpace,” Berman said in a statement. “This is an amazing opportunity to help brands reach their target audiences and leverage the ‘viralocity’ of our ever-expanding global community.”

Before joining MySpace, Berman was in charge of his own strategic, political and crisis communications consulting firm.