The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling.
The tour, presented in a custom-designed 53-foot transporter, will bring the sport’s colorful characters and stories, its cutting edge technology and gear, and the high-energy lifestyle surrounding it, straight to the heart of the action—major U.S. market race track, stadium and consumer show events.
During its 24-month cross-country schedule, Motocross America will connect with millions of motorcycle enthusiasts, including the 3 million-plus passionate fans who will attend major motorcycle races and shows. Tour spokesperson Fran O’Hagan said the tour will be designed to reach the 18- to 34-year-old male demographic.
In addition to drawing visitors into the world of competition, the traveling version of Motocross America will let enthusiasts discover the sport’s roots, told through one-of-a-kind images, stories, memorabilia and artifacts.
By entering the traveling exhibit, visitors “meet” the heroes, innovators and legends that have transformed the sport into today’s entertainment spectacle. They can also compare early riding gear to today’s high-tech armor and trendsetting clothing, check out the design and manufacturing evolution of off-road motorcycles and learn how a European sport became a truly American form of entertainment and lifestyle.
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