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Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide.
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About 35% of those said they used the mobile Web daily, according to com-Score — also twice the daily user base of the year before.
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More than 9 million users said they accessed social networks daily via mobile, a 427% year-over-year increase.
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Other mobile content areas with strong daily-use growth included movie information (185%), business directories (161%) and entertainment news (160%).
Got a mobile marketing tip to share? Contact Brian Quinton at [email protected]
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