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by Suzanne Vranica (WallStreetJournal.com)
McDonald’s has reached out to a number of ad agencies and media companies to help it beef up its millennial clientele, which is drifting off to competitors like Chipotle Mexican Grill. What’s different? It’s seeking significant support from a charity.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.