Massive Ad Campaign Planned to Avoid Internet Government Regulation

Posted on by Chief Marketer Staff

In a defensive attempt to fend off government regulation of the Internet, a number of prominent direct marketing companies plan to introduce a multi-million dollar advertising campaign to educate consumers about online privacy, according to the Internet Alliance, an Internet trade association.

The campaign, led by the Direct Marketing Association, IBM, Dell and numerous other direct marketing companies and organizations, will integrate TV, radio and print into its $80 million ad blitz, the Internet Alliance said.

The ads are expected to promote the benefits of online data collection of personal information including targeted, relevant advertising.

DMA president H. Robert Weintzen was quoted by the Internet Alliance during a technology summit held in Aspen, CO, this week as saying, “There’s a lack of information and bad information out there.”

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	             
        

 

 








CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.