Marketers, Avoid These 30 Mistakes: Emails, Broken Links, Tracking Tokens and So Much More

“Why do we fall, sir?” Alfred asks Bruce Wayne before dropping a bomb of a life lesson on Batman. “So that we can learn to pick ourselves up.”

HubSpot, bless its soul, has put together a long, insightful post about 30 careless mistakes marketers must avoid, lest they screw up their all their hard work. “Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI, there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way,” writes Pamela Vaughan. The remedy is quite simple: be aware of common pitfalls and be more careful. To that end, this post discusses mistakes including:

– failing to make essential form fields required

– emailing the wrong list

– not including unsubscribe options in your email

– forgetting to include calls to action in blog posts

– not setting your links to open in a new window

– adding distractions to your landing pages

– cloning an email or landing page without changing critical information

For the full list, which includes helpful explanations and pointers, see HubSpot’s post.