Losses Widen at Vertis Communications
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by Chief Marketer Staff
Direct mail printing and marketing firm Vertis Communications saw its second-quarter losses grow to $19.7 million from $5 in the same period a year ago, largely due to declines in the freestanding ad insert market.
The Baltimore-based company also experienced a 5.2% decline in revenue to $332.1 million. Revenue from direct mail was up “slightly”, but a recent increase in postal rates affected orders, Vertis said in a filing with the Securities and Exchange Commission.
Part of that DM revenue increase was due to the acquisition in June 2006 of direct marketing services provider USA Direct.
Vertis is not a publicly traded firm but files reports with the SEC because it has publicly held debt securities.
