Listline e_Newsletter 11/29/06
* Mass Market Retailer Magazine
* M&N International Catalog Buyers
* Datran Direct Modeling
* Knockoutsleep.com
* Lawrence Crane Enterprise Health Buyers
* LDM Canadian Health Product Buyers
* Master File by Real Data
* Specialty Pharma Subscribers
* Classified
LISTS UNDER NEW MANAGEMENT
Mass Market Retailer Magazine
Racher Press Inc. has appointed Worldata to manage a list of 21,106 subscribers to Mass Market Retailer Magazine, effective Dec. 1. Some 21,106 subscribers are named. This title reaches supermarkets, drug stores and other retail chains. Rubin Response Management Services Inc. has been handling this file.
Selections: Primary business, number of stores, location type, job title, primary responsibility, products recommended/approved, state/SCF/ZIP
Price: $110/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
M&N International Catalog Buyers
M&N International has a list of 137,352 customers, including 34,464 last-12-month buyers. This cataloger targets professionals at businesses seeking products for employee motivation, grand openings, business gifts and for other events. The average order is $100 for toys, party supplies and novelty products.
Selections: Hotlines, gender, contact name, title, one per company, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $100/M (base)
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or [email protected] and Mary Ralicki at 845-732-7065 or [email protected]
Datran Direct Modeling
Ten million individuals are named on the Datran Direct Modeling master file. Postal, e-mail and telemarketing segments are available. Those listed made purchases via direct mail or e-mail; completed entry forms or applications.
Selections: Hotlines, category, gender, domain/domain type, area code, state/SCF/ZIP
Price: $85/M
Contact: Direct Media Inc., Patrick Gelderman at 203-532-2474 or [email protected]
Knockoutsleep.com
Insomniacs are named on the Knockoutsleep.com file. These 49,387 individuals paid $67 for DVDs and videos to help them sleep. About half are continuity buyers. A typical customer is 45 with a $75,000 income. Sources include direct mail and Web sites.
Selections: Monthly hotline, income, homeowner/renter, product, state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
Lawrence Crane Enterprise Health Buyers
Some 27,030 consumers are listed on the Lawrence Crane Enterprise Health Buyers file. These individuals paid $239 a home study audio series on various health topics. Direct mail is the sole source.
Selections: Gender, state/SCF/ZIP
Price: $140/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
CANADIAN LIST NEWS
LDM Canadian Health Product Buyers
Almost 400,000 names have been assembled on the LDM Canadian Health Product Buyers master file. Products sold include vitamins and supplements for weight loss, muscle building and sexual potency. Direct mail and space advertising are the sources.
Selections: Hotline, gender, province, postal code
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected])
NEW SELECTS
Master File by Real Data
Selections for telephone numbers, donors, SOHO, DSL, long-distance carrier and ethnicity have become available on the Master File by Real Data. More than 8.4 million names are listed, including 2.8 million at business addresses. State licenses are the source.
Additional selections: Occupation, household income, age, presence of children, lifestyle, mail order responder/buyer, online buyer, religion, date of birth, dwelling type, homeowner/renter, household income, state/SCF/ZIP
Price: $60/M (base)
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 17 or [email protected]
UPDATED LISTS
Specialty Pharma Subscribers
A separate list segment that identifies 2,017 subscribers to Specialty Pharma magazine has been added to Drug Delivery Technology (DDT) magazine file. A new data card for Specialty Pharma will become available after the count increases significantly, according to the list manager. DDT magazine has 16,282 subscribers.
Selections: Primary business, job function, state/SCF/ZIP
Price: $250/M (Specialty Pharma); $175/M (Drug Delivery Technology)
Contact: MGI Lists, Candy Brecht at 800-899-4420, ext. 383 or [email protected]
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
