LIST MANAGEMENT CHANGES
–Museum of Modern Art Design Store Catalog
Statlistics has won management of this file which names 148,226 direct mail sold last-12-month buyers. Millard Group was the previous manager.
Selections: Amount purchased, gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Nancy Spielmann (203-778-8700; [email protected])
NEW TO MARKET LISTS
–African American Members North American Affinity
This file names 85,715 individuals sourced from direct-to-publisher mail with a Donnelley overlay.
Selections: Gender, paid, state/SCF/ZIP
Price: $100/M
Contact: Chilcutt Direct Marketing, Lisa Tricoli (405-478-7245; [email protected])
INSERT MEDIA
–Lydia’s Uniforms and Uniform Warehouse Catalog Blow-in
This program offers 11 million annual opportunities.
Price: $35/M
Contact: Leon Henry Inc., Jim Gallagher (914-284-3456; [email protected])
UPDATED LISTS
–Sleep Solutions
In the past three months, 8,452 individuals have bought sleeping-related products.
Selections: Amount purchased, state/SCF/ZIP
Price: $123/M
Contact: Catalyst Direct Marketing. Becky Santaniello (973-831-4222; [email protected])
LIST TALK
–The Quest for Better Datacards
By Leland Kroll
Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model? Click for more directmag.com/lists/lists-0519-quest/.
SPECIALS
–Specials
Newport News is offering food mailers a special price of $85 per thousand on six selections of last-12-month buyers. Contact: Direct Media Inc., Kristina Difrancesco (203-532-2361; [email protected])
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