ON TODAY’S DIRECT LISTLINE:
* Tabak’s Beauty Products
* Heat Surge
* Rex Humbard Ministry Donors
* IMS Makeup and Beauty Details
* User’s Choice Software
* Trigger Base Health Insurance Prospects
* PaperDirect
* Reiman Publications Book Buyers PIP
LISTS UNDER NEW MANAGEMENT
Tabak’s Beauty Products
Net60 LLC has been appointed list manager for Tabak’s Health Products. A total of 211,510 beauty product buyers are on file. Customers (95% women) are typically 45 to 65. The average sale was $30. Impulse Media formerly managed this file.
Selections: Quarterly hotlines, gender, state/SCF/ZIP
Price: $110/M
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])
NEW LISTS
Heat Surge
A list of 111,604 buyers of heaters encased in wood mantels has become available from Heat Surge LLC. The average $460 sale was generated with space advertising.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])
Rex Humbard Ministry Donors
Humbard Family Ministry (successor to the televangelist Rex Humbard Ministry) has released a list of 28,860 contributors from 13 or more months ago. The average direct mail donation was $25.
Selections: Telephone number, state/SCF/ZIP
Price: $90/M
Contact: All-n One List Marketing Inc., Greg Sholes (703-717-5621; [email protected])
IMS Makeup and Beauty Details
Names for 420,000 makeup buyers have been assembled. Women average age 27 made 90% of these purchases. Most paid with a credit card. The sources the Internet, retail stores and catalogs.
Selections: Homeowner/renter, income, adult’s/child’s age, marital status, mail order buyer, credit cardholder, gender, length of residence, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; [email protected])
User’s Choice Software
Some 600,000 software buyers from the last 12 months are named. Most of these $150 average purchase were made by men. This data is derived from multiple direct mail sources. No telemarketing is allowed.
Selections: Age, gender, home/office, multibuyers, state/SCF/ZIP
Price: $100/M
Contact: Direct Network Inc., Guy Pastore (732-821-7090; [email protected])
Trigger Base Health Insurance Prospects
Consumers who submitted applications at various Web sites for health insurance are listed. The count for the last 12 months is 145,350. An average applicant is 48 and has a $45,000 income.
Selections: Monthly hotline, age, gender, income
Price: $80/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])
NEWLY MANAGED INSERT MEDIA
PaperDirect
Belardi/Ostroy now handles PaperDirect’s insert media programs. One blow-in insert will be accepted in each of 6.1 million catalogs mailed annually. Blow-ins must be 3 by 5 inches to 5 by 6 inches. As many as six inserts will be accepted in each of 200,000 annual shipments for the package insert program. The maximum size for these is 5-1/2 by 8-1/2 inches. The LH Management Division of Leon Henry Inc. was the prior manager.
Sample usage: American Express, Collectibles, Cricket, Discover Card, Ed Hamilton Books, Gevalia Kaffe, Little Giant, New York Life Insurance, Pitney Bowes, Puritan’s Pride
Sample tests: Chase Manhattan, Dell, Everglades Direct, OnlineShoes.com, Rug Doctor
Price: $35/M (blow-in); $60/M (PIP)
Contact: I-Media Division, Belardi/Ostroy, Charu Leininger (212-367-4073; [email protected])
Reiman Publications Book Buyers PIP
Specialists Marketing Services Inc. has been chosen to oversee a package insert program for Reiman Publications that targets book buyers. More than 3.2 million packages are shipped annually to buyers of cookbooks and titles related to crafts, decorating, do-it-yourself projects and home improvement. The PIP allows for up to 8 inserts per shipment. Inserts must be 5-1/2 by 3-1/2 inches to 8-1/2 by 5-1/2 inches. Inquiries for inserts heavier than one-quarter ounce will be considered. Direct Media Inc. formerly managed this program.
Sample usage: Highlights for Children, Mantis, Woman Within
Price: $60/M
Contact: Specialists Marketing Services Inc., Robin Neal (201-865-5800, ext. 2028; [email protected])
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