Listline e-Newsletter 05-26-05

* Hemmings Lists

* Occasions Group Buyers

* Magazine Depot

* Forest2Market

* AEMC’s Sweepstakes Players

* Checks Unlimited Loyalty Campaign Ride-Along

* SBC Yellow Pages New Mover Ride-Along

* Watt Publishing E-mail

LISTS UNDER NEW MANAGEMENT

Hemmings Lists

In addition to its recent appointment as manager of the Hemmings Motor News file, Statlistics has also been named manager of the Hemmings Publishing Master File, Hemmings Muscle Machines and Hemmings Classic Car lists. The master file consists of 257,101 subscribers from all three titles targeting car collectors. Active subscriber counts are 87,958 for Hemmings Muscle Machines and 52,097 for Hemmings Classic Car. Rubin Response Management Inc. formerly handled these files.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M to $105/M (base)
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]

NEW LISTS

Occasions Group Buyers

Taylor Corp. plans to begin releasing portions of a list featuring one million last-18 month buyers from its Occasions Group division before the end of this month. These customers purchased invitations and announcements for weddings, births and other special occasions. The list manager had yet to receive information on selections and pricing at presstime.
Contact: Aggressive List Management Inc., Cecilia Rosseljong at 847-304-4030, ext. 205 or [email protected]

Magazine Depot

Consumers who pay $12 monthly for various magazine subscriptions are named on the Magazine Depot list. This is a universe of 488,130 subscribers. Direct mail and inbound telemarketing are the sources.
Selections: Age, income, homeowners, credit card, gender, marital status, state/SCF/ZIP
Price: $85/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]

Forest2Market

A list of 129,476 timberland owners derived from county public records in the South has become available from Forest2Market Inc., a forestry and wood products industry services firm. Timberland owners are typically age 45 to 65 with a net worth of $5 million or more. This file has been enhanced with demographic data.
Selections: Age, income, lifestyles, state/SCF/ZIP
Price: $175/M (base)
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or [email protected]

AEMC’s Sweepstakes Players

Consumers who responded to newspaper space advertising or direct mail sweepstakes offers are named on a new list segment within the America’s Emerging Middle Class database. The AEMC’s Sweepstakes file contains 200,000 records.
Selections: Monthly hotline, gender, age, income, state/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]

NEW INSERT MEDIA

Checks Unlimited Loyalty Campaign Ride-Along

Direct Checks Unlimited has expanded to twice annually the Checks Unlimited Loyalty Campaign Ride-Along program. The program was launched by Stanton Direct Marketing Inc. as a test in September 2004. More than 2.2 million packages will be mailed Sept. 16 and March 17. Up to six offers will be included inside an envelope 6 by 9 inches, along with a letter and offers from Checks Unlimited. Inserts weighing up to .25 ounce must be between 5-1/2 by 8-1/2 an 3-1/2 and 5-1/2 inches. Materials are due one month prior the mail date.
Sample usage: Cosmetique, Globe Life, Guthy-Renker, Information Products Co., Oreck, Stratford Career Institute, Thomson Direct, Yves Rocher
Price: $35/M
Contact: Stanton Direct Marketing Inc., Rob Stanton at 607-734-4571 or [email protected]

NEWLY MANAGED INSERT MEDIA

SBC Yellow Pages New Mover Ride-Along

Response Media Products Inc. has been selected to oversee the SBC Yellow Pages New Mover Ride-Along program. The program targets households in Arkansas, California, Connecticut, Indiana, Kansas, Michigan, Missouri, Nevada, Ohio, Oklahoma, Texas and Wisconsin. More than 4.2 million directories are delivered annually, reaching new movers within one week of a new phone installation. Product samples, catalogs, brochures and other inserts weighing up to 1 ounce are accepted. Paper inserts must be between 2 by 3-1/2 and 5-1/2 and 8-1/2 inches. This program was previously managed in-house.
Selections: State, directory zone
Price: $80/M
Contact: Response Media Products Inc., Ann Nolan at 770-220-5061 or [email protected]

UPDATED LISTS

Watt Publishing E-mail

Watt Publishing Co. has added e-mail segments to its Cabinetmaker, FDM and UDM subscription lists. The magazines target woodworkers and upholstery professionals. Cabinetmaker has 12,546 e-mail and 56,053 postal records; FDM has 7,741 e-mail and 38,040 postal records; and UDM has 2,651 e-mail and 8,201 postal records.
Selections: Business type, number of employees, job title, one per site, sales volume, SIC code, telephone numbers, Canadian, province, state/SCF/ZIP
Price: $410/M (e-mail); $110/M (postal)
Contact: DM2, Kim Leffew at 800-323-4958, ext. 8347 or [email protected]