Super Bowl LI on Sunday already has a big win: signing Lady Gaga as the half-time entertainment.
Gaga has been a busy girl. She also struck a deal with Tiffany & Co., which is airing its first TV spot in 20 years during the Super Bowl. The spot launches the new campaign, “Legendary Style” and the new collection “Tiffany City Hardwear,” appearing just before her half-time event.
Despite not airing ads during the game, or elsewhere for that matter, Tiffany has played a key position since 1967, producing the trophies hoisted high by the Super Bowl winning teams. Read the article from Business Insider …
Watch the teaser video:
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