Becky Yerak (Chicago Tribune)

Top brands, born of the old school of marketing, talk about diving into the modern world with apps, social, mobile, e-commerce and other fresh marketing tactics. Some great ideas to steal here!

More articles on top brand’s new marketing strategies:
Duncan Hines Debuts Search-based, Responsive Site for Bakers
Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions
Travel + Leisure’s Top Social Guy Shares 10 Hardworking Twitter Tactics