Jennelle Tilling, the global chief marketing and innovation officer at KFC, has had 25 years in marketing to test, learn, make mistakes, create, engage with consumers and climb the ladder.
Here, she offers advice and proven tips she has learned along the way that helped her be successful in her job. One is that it’s important to look for and head toward your goals, as lofty as they may be. Tilling explains that as a young marketer, her goal was to become CMO one day and she worked hard to focus on and work toward that goal.
She offers sound advice about who to hire to round out the team, being authentic and taking risks among other insights. Read the article …
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