Karen Talavera has opened Synchronicity Marketing, a direct marketing consultancy based in Worth, FL. The new firm will merge brand, direct and interactive marketing on behalf of its clients.
Before launching Synchronicity, Talavera served as vice president of Marketing for MarketsOnDemand, a direct marketing data and email marketing services provider in Chicago. At MarketsOnDemand, her duties included launching and coordinating its product development, marketing communications, and database strategies, with a focus on customer acquisition strategies. MarketsOnDemand was acquired by Acxiom Corp. in November 2002.
Prior to joining MarketsOnDemand in early 2001, Talavera was director of marketing for Yesmail.com, a permission email marketing company. She had previously spent nine years at Experian, the world
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