Integer Expands Shopper Marketing Expertise with New VP
The Integer Group, one of the Top 10 promotional, retail and shopper marketing agencies on the 2010 Promo 100, has hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise.
Longworth brings 25 years of retail and brand building experience to the position. Most recently, he was the strategic planning director at Saatchi & Saatchi X. Prior to that he was vice president of strategy and business development at Bernstein-Rein.
Longworth has expertise in shopper marketing, brand architecture and positioning, and CRM for travel/leisure, automotive, consumer packaged goods, quick service restaurants and retail, as well as other categories. He has worked with top name brands including, Blockbuster, Office Depot, Absolut, Embassy Suites, Papa John’s, Nissan and the P&G portfolio of brands. He new position at Interger took effect July 6.
“Rocky’s experience is diverse, and further enables us to satisfy the strategic shopper marketing needs of our clients and their brands,” Craig Elston, senior vice president of insight and strategy said in a release.
The Integer Group ranked No. 9 on the 2010 Promo 100 listing of the Top 100 U.S. promotion agencies with an estimated $145.2 million in 2009 U.S. net revenue.
