Active Network, a maker of various software, has put together an infographic detailing how social media platforms drive real-world actions. For instance, “If you pin an image to Pinterest, will people contact you?”
According to Active Network’s findings from its “Beyond the Click” survey of 500 consumers, the most popular offline actions taken as a result of online engagement are: 1) contacting a person directly, 2) attending an event and 3) participating in an activity (e.g., class or sporting event).
The infographic includes the following findings:
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Network
