Hey, (Your Name Here)!
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by Chief Marketer Staff
In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard. This is especially true at a time when CMOs are among the most expendable members of the C-suite.
A study by executive search firm Spencer Stuart reported that CMOs’ tenure has averaged 22.9 months, compared with 53.8 months for CEOs. And just 14% of top-brand CMOs have been with their present company more than three years, vs. 50% who’ve been on the job for less than a year.
Clearly the CMO position is under intense scrutiny and is a volatile post at best. So in that headlong rush to find
