Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms

Posted on by Chief Marketer Staff

Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products and services. Healthy-Individual.com serves as a channel through which companies deliver coupons, samples and promotions to interested consumers.

“We have seen an emerging trend in which pharmaceutical and consumer packaged goods companies are realizing the value of using the Internet to establish relationships and build brand loyalty,” Jere Doyle, president and CEO of Woburn, MA-based Prospectiv Direct said in a statement.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN