Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms

Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products and services. Healthy-Individual.com serves as a channel through which companies deliver coupons, samples and promotions to interested consumers.

“We have seen an emerging trend in which pharmaceutical and consumer packaged goods companies are realizing the value of using the Internet to establish relationships and build brand loyalty,” Jere Doyle, president and CEO of Woburn, MA-based Prospectiv Direct said in a statement.