Havertys Taps MBS for Database, E-Mail Services

Posted on by Chief Marketer Staff

Havertys, a furniture direct marketer and retailer, has hired MBS to provide marketing database and e-mail marketing services.

The budget was not disclosed.

Specifically, MBS will deliver a database system that will provide Harvertys with a view of customer activity in order to better understand purchase patterns and preferences over time and cultivate customer loyalty through targeted cross-sell and upsell programs.

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