Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year.
Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring a renewed focus on delivering insights to clients across the content and advertising landscapes, according to the press release announcement.
H.I.G. Capital takes a hand-on approach for accelerating businesses, according to the press release.
“This transaction would give us the resources and support to further accelerate our growth trajectory and strengthen our position as the global leader in media measurement and analytics,” said Patrick Béhar, Kantar Media CEO. Béhar will continue to lead Kantar post-acquisition.
H.I.G. Capital is based in Miami and has $67 billion of capital under management. The firm’s current portfolio includes more than 100 companies with combined sales of more than $53 billion.
Kantar Media is currently owned by London-based, global market research firm Kantar Group. In 2023, Kantar Group sold its advertising analytics platform Vivvix to marketing platform MediaRadar.
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