Grape Expectations
Posted on
by Chief Marketer Staff
Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers.
The target audience is obviously wine drinkers, notes executive editor Thomas Matthews. More specifically, the magazine seeks to attract younger vino aficionados who are Internet savvy, as well as more serious wine drinkers who want to take advantage of WineSpectator.com’s subscriber-only blogs and a database of over 170,000 wine ratings.
The magazine previously published just one weekly e-newsletter, Sips & Tips, which offers things like value wine recommendations.
