Everlast Brands Shadow Boxing Classes
Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country.
The ‘Everlast Shadow Box Workout’ is being pumped up by the boxing equipment maker as a 45-minute exercise parsed into 12 three-minute rounds alternating between boxing moves and conditioning exercises. The workout will be included the GroupX workout schedules in 250 of more than 24 Hour Fitness locations.
Everlast jump ropes and gel gloves for the shadow box workout will be available for purchase at some of the 24 Hour Fitness locations and online at 24HourFitness.com.
The partners plan to hold events at the fitness clubs to promote the shadow boxing classes. Everlast signage will be in the gyms and will supply Everlast fitness apparel for the shadow boxing instructors.
Everlast is clearly looking to heighten the company’s profile among fitness buffs and plant its equipment flag firmly among the workout mats.
“We now have the opportunity to reach 24 Hour Fitness members with an authentic Everlast boxing workout, quality equipment and apparel which will enhance their overall fitness experience,” said Adam Geisler, Everlast president, in a statement.
More information about the shadow boxing workout classes or gym locations is accessible at www.everlast.com.
