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| “If you're not on the AI train already doing this kind of work as a marketer for your business, I regret to inform you: You are really behind… Because remember, you're not competing with AI. You're competing with a marketer who's already using AI to help with their business.”
—Kristen O’Hara, Google’s Vice President, Agency and Brand Solutions
You’ve likely heard a version of the above statement in recent months, ever since the generative AI tool ChatGPT burst onto the scene last November. Indeed, forward-thinking marketers are already leveraging the power of AI to drive business results through optimizing creative, search, supply chain processes and much more. Following is a curated list of insights on how AI is transforming the industry.
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INFOGRAPHIC: 51% of Survey Respondents Use Generative AI for Marketing
CM’s AI in Marketing Pulse Survey revealed that 51 percent of marketers surveyed are using generative AI tools to drive their businesses. Five insights from our latest poll. |
Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new generative AI features for its marketing and commerce clouds. Here's what marketers need to know. |
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How Retail Marketers Can Use ChatGPT's Generative AI
ChatGPT’s generative AI capabilities are spreading through business applications like wildfire. A look at how the tool can be applied to product marketing and ecommerce. |
Weighing AI's Risks With Its Benefits to the Marketing Industry
A group of leaders in technology, academics and research signed an open letter calling for better AI safety protocols. But what of AI's more practical applications? |
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
Eighty-six percent of survey respondents said they were not using AI intentionally right now. Insights from Event Marketer's latest Pulse Survey. |
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| Best of What We’re Reading: |
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