If your inbox isn't overflowing, you're in the minority. Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more difficult to break through to prospects amid a deluge of marketing messages.

It’s not impossible, though. So while in Boston last week for HubSpot’s annual Inbound conference, we picked up a few tips for email marketers on how to increase open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.

Advertising to gaming audiences can be a tricky business. It’s tempting to engage with a global playing audience, but difficult to craft in-game ad campaigns that don’t detract from the experience itself. As such, brands often rely on experts that can speak to game development, ad network and agency know-how all at once.

One such company, Super League Gaming (SLG), works with major brands as well as gaming platforms. Here’s some advice from SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and her thoughts on the metaverse.

Lastly, save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest, Sarah Crockett, Global CMO at Dickies, will discuss the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.

Until next week,

Kaylee Hultgren
Editor
Chief Marketer

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