Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour.
The tour began in May and runs throughout the summer as it seeks out hardworking employees and rescues them with a midday escape of food and fun at their office buildings in selected cities. The Dave & Buster’s Recess is Calling Tour kicked-off in Irvine, CA and will travel to Orange, Ontario and San Diego, CA over the next four weeks. The tour will continue on to visit other offices that are located near Dave & Buster’s complexes in the U.S.
This free interactive experience will take place in the lobbies of high traffic office buildings where visitors can sample entrees and desserts, play interactive games and win a variety of prizes. Attendees will also be able to take-home digital photos of their experience and enter to win a free office party.
The mobile tour is part of Dave & Buster’s new brand campaign that launched in April with billboards, online and radio advertisements in select markets across the country.
The agency handling the mobile tour is Promotions Group West, Los Angeles.
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