These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting (Flirtomatic). Many major corporations are getting into the act as well, including Coca-Cola (My Coke), Carnival Cruise Lines (Carnival Connections) and Anheuser-Busch (Clink).
The key to any successful social networking initiative is to convert online activity into offline actions
Network
