Coupons Inc., a vendor of consumer-printed coupon services, has entered the list business by acquiring JTA Media.
JTA, which offers management and maintenance services for both e-mail and postal lists, will operate as a business unit of Belmont, CA-based Coupons Inc.
Tim Kane, CEO of Santa Clarita, CA-based JTA Media, will serve as general manager, merchant and list services at the new parent.
The acquisition will lead to new hiring, said a company spokesman.
Coupons Inc. serves clients like Kimberly-Clark, Johnson & Johnson, Wyeth Consumer Healthcare and Nestle Corp. JTA
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