CoolSavings Taps AdBureau

Online couponing marketer CoolSavings has selected Accipiter Solutions Inc.’s AdBureau hosted ad management system.

Chicago-based CoolSavings reportedly chose AdBureau because of its ability to support rich media as well as its real-time reporting and forecasting capabilities.

Over the past year, CoolSavings said it has experienced a significant increase in the demand for its online banners and rich media formats